Top 13 Health Influencers on TikTok to Follow

TikTok isn’t just for dance trends anymore, it’s become a go-to place for all things health and wellness. From quick workout tips to easy healthy recipes and everyday motivation, health influencers on TikTok are changing how we think about taking care of ourselves. These creators are making wellness more fun, relatable, and accessible to everyone.

In this post, we’re rounding up some of the top health influencers on TikTok you’ll want to follow for daily inspiration and practical advice.

What Makes a TikTok Health Influencer Worth Following

When scrolling through TikTok, it’s clear that health influencers come in all styles and specialties. But the ones worth following do more than just share aesthetic meal preps or gym selfies – they offer real, helpful content that you can actually use.

Look for creators who back up their advice with real knowledge, whether they’re certified professionals or just super informed and transparent about their journey. Bonus points if they keep things fun, relatable, and easy to follow. A great health influencer should leave you feeling motivated, not overwhelmed.

Here are a few things to keep an eye out for:

Credibility: Are they certified, educated, or experienced in the health space?
Transparency: Do they share both wins and struggles or is everything too good to be true?
Engaging Content: Do they make health tips easy to understand and fun to watch?
Consistency: Are they posting regularly and keeping their audience informed?
Community: Do they interact with their followers and build a positive, supportive vibe?

Top Health Influencers on TikTok

If you are looking for some motivation or expert health tips on TikTok, these top influencers are making waves with their content, expert advice, and genuine passion for wellness. Whether you’re into fitness, mental health, overall health, or nutrition, these creators offer something for everyone.

1. Spencer Barbosa – Fitness & Body Positivity

Spencer Barbosa is all about body positivity and self-love. She uses her platform to inspire confidence and celebrate individuality. Her uplifting content encourages followers to embrace their bodies and prioritize mental well-being.

Followers: 11 mil
Account: @spencer.barbosa
Why she stands out: Spencer’s relatable, empowering messages resonate with a diverse audience, making her a go-to for anyone needing a confidence boost.

2. Tabitha Brown – Vegan Lifestyle & Mindfulness

Tabitha Brown is a vegan food influencer and actress known for her soulful recipes and motivational messages. Her warm, calming presence has made her one of TikTok’s favorite personalities.

Followers: 5.2 mil
Account: @iamtabithabrown
Why she stands out: With her delicious plant-based recipes and nurturing advice, Tabitha has created a feel-good space for people seeking healthier lifestyles.

3. Steph Grasso – Nutrition & Meal Hacks

Steph Grasso is a registered dietitian who simplifies nutrition science through fun, digestible videos. Her content is packed with practical tips for maintaining a balanced diet.

Followers: 2.2 mil
Account: @stephgrassodietitian
Why she stands out: Her evidence-based advice helps her followers make informed food choices without guilt or restriction.

4. Daniel Duku – Fitness Coaching

Daniel Duku shares fitness and lifestyle content, offering motivational tips and workout routines. His authentic approach to self-improvement resonates with those seeking sustainable fitness goals.

Followers: 628K
Account: @mrduku
Why he stands out: Daniel’s positivity and focus on mental strength alongside physical health make his content uniquely inspiring.

5. Kylie Sakaida – Balanced Eating

Kylie Sakaida is a registered dietitian who uses her platform to provide realistic nutrition tips and myth-busting videos. She encourages balance and moderation instead of restrictive diets.

Followers: 2.8 mil
Account: @nutritionbykylie
Why she stands out: Her approachable tone and evidence-based advice make healthy eating less stressful and more enjoyable.

6. Jeff Guenther – Mental Wellness

Jeff Guenther, also known as Therapy Jeff, is a licensed therapist who shares relatable insights on relationships, mental health, and self-care.

Followers: 2.8 mil
Account: @therapyjeff
Why he stands out: His conversational, humorous take on therapy topics makes mental health support feel accessible and normal.

7. Jen Hamilton – Postpartum Fitness

Jen Hamilton is a labor and delivery nurse who uses her platform to educate and entertain. She offers insight into the healthcare world with humor and compassion.

Followers: 4 mil
Account: @jen_hamilton
Why she stands out: Her behind-the-scenes look at nursing life and patient care brings awareness to the realities of healthcare.

8. Nurse John – Medical Humor & Wellness

Nurse John is a nursing professional and content creator known for his comedic skits about hospital life. His humor brings levity to the challenges faced by healthcare workers.

Followers: 7.6 mil
Account: @nurse.johnn
Why he stands out: He uses humor to connect with both medical professionals and the general public, fostering empathy and understanding.

9. Nutrition Babe – Food Science

Nutrition Babe shares easy-to-follow nutrition advice, busting common diet myths while promoting a balanced, non-restrictive lifestyle.

Followers: 2 mil
Account: @nutritionbabe
Why she stands out: Her focus on sustainable, real-world nutrition makes her a relatable guide for anyone seeking a healthier relationship with food.

10. Dr. Zion – Holistic Health

Dr. Zion is a molecular biologist specializing in longevity and anti-aging. She shares cutting-edge research on skincare, wellness, and longevity science.

Followers: 800K
Account: @dr.zionko
Why she stands out: Her content is science-backed and educational, perfect for those curious about the latest health advancements.

11. Steven Bartlett – Entrepreneur Wellness

Steven Bartlett is a successful entrepreneur and podcast host of The Diary of a CEO. He shares mindset tips, personal growth insights, and motivational content.

Followers: 3 mil
Account: @steven
Why he stands out: His honest conversations about mental health, business, and self-improvement inspire millions.

12. James Smith – Fitness & Nutrition

James Smith is a personal trainer and fitness coach known for his no-nonsense approach to exercise and nutrition. He debunks fitness myths and promotes realistic health goals.

Followers: 1.8 mil
Account: @jamessmithpt
Why he stands out: His direct, relatable advice cuts through the noise of the fitness industry.

13. Tiffany Moon – Women’s Wellness

Dr. Tiffany Moon is a board-certified anesthesiologist who offers a mix of medical education, health tips, and glimpses into her personal life.

Followers: 1.7 mil
Account: @tiffanymoonmd
Why she stands out: Her blend of professional medical knowledge and approachable content makes her both informative and entertaining.

Further article: How to Start Influencer Marketing: Complete Guide

How Do TikTok Health Influencers Impact People’s Health Behaviors?

TikTok health influencers can have a surprisingly big impact on how people think about and approach their well-being. With their relatable content and easy-to-digest tips, they often make healthy habits feel more attainable. From encouraging followers to try a new workout to sharing healthy and affordable meal ideas, these creators offer practical advice that can fit into everyday routines. Plus, seeing real people document their health journeys can be incredibly motivating.

Here’s how TikTok health influencers are shaping health behaviors:

Inspiration for daily movement: Whether it’s a 10-minute dance workout or a beginner yoga flow, influencers often post exercise routines that are fun and accessible.
Nutrition tips made simple: Many creators share easy, nutritious recipes and realistic meal ideas that make healthy eating less intimidating.
Mental health awareness: Through honest conversations, influencers break the stigma around mental health, encouraging self-care and mindfulness.
Accountability and motivation: Following someone’s fitness journey can be a powerful reminder to stay consistent with your own goals.
Access to expert advice: Some influencers are certified trainers, nutritionists, or healthcare professionals who offer evidence-based insights.

When selecting health influencers for your campaigns, it’s essential to prioritize those who offer credible, evidence-based content. Partnering with influencers who are transparent about their expertise and promote responsible health messaging can enhance your brand’s reputation and build trust with your audience.

Health influencers on TikTok have the power to inspire positive change, making them valuable partners for brands in the wellness industry. By collaborating with creators who prioritize education alongside engagement, businesses can effectively reach and resonate with health-conscious consumers.

Best Practices for Collaborating with Health Influencers

Partnering with TikTok health influencers can be a powerful way to promote your brand, product, or service. These creators have built trust with their audiences, making them valuable partners for authentic marketing. However, a successful collaboration requires careful planning and a genuine connection. Here’s how to do it right:

1. Choose the right influencer

Look beyond follower count and focus on engagement rates, content quality, and audience demographics.
Ensure the influencer’s values align with your brand’s message.
Collaborate with creators whose niche complements your product or service (e.g., fitness influencers for activewear, dietitians for nutritional supplements).

2. Build authentic partnerships

Encourage influencers to provide honest opinions instead of scripted endorsements.
Allow them creative freedom to present your brand in a way that resonates with their audience.
Co-create campaigns that offer value, whether through informative content, product demonstrations, or personal stories.

3. Be transparent and compliant

Ensure all sponsored content is clearly disclosed using appropriate hashtags like #Ad or #Sponsored.
Follow TikTok’s advertising guidelines and applicable regulations (such as FTC rules).
Provide influencers with accurate information about your product to prevent misleading claims.

4. Set clear goals and expectations

Define your campaign objectives: Are you aiming for brand awareness, conversions, or product education?
Provide a clear brief outlining deliverables, timelines, and key messaging.
Agree on performance metrics to track the success of the collaboration.

5. Engage with the audience

Encourage influencers to engage with comments and questions on sponsored posts.
Consider interactive content like live videos, Q&A sessions, or challenges to boost audience participation.
Repurpose influencer content on your brand’s channels for further reach.

6. Measure and adjust

Track metrics like views, likes, shares, comments, and conversions.
Use this data to evaluate the effectiveness of the collaboration.
Gather feedback from the influencer and their audience to refine your future campaigns.

By following these best practices, you can foster meaningful collaborations that build brand credibility and drive real results. Ready to explore the world of health influencer partnerships? Start by connecting with creators whose passion for wellness aligns with your brand!

Collaborating with Health and Wellness Influencers: Content Ideas for Your Brand

Partnering with health and wellness influencers on TikTok can be an effective way for businesses to expand their reach, build brand credibility, and connect with health-conscious audiences. These influencers create dynamic content that resonates with consumers, making them powerful partners for health and wellness campaigns. Whether you’re promoting a new product, launching a service, or driving brand awareness, collaborating with influencers allows you to create content that informs, engages, and inspires.

Here are some types of content businesses can explore when working with TikTok health influencers:

1. Fitness challenges and demonstrations

Partner with influencers to create branded fitness challenges that encourage user participation.
Feature your product in workout routines like resistance bands, fitness apparel, or supplements.
Collaborate on step-by-step tutorials demonstrating proper exercise form using your equipment.

Example: A “30-Day Wellness Challenge” sponsored by your fitness brand.

2. Nutrition and recipe content

Showcase how your product integrates into a balanced diet with influencer-led recipe videos.
Collaborate with registered dietitians to provide evidence-based nutrition tips.
Co-create a branded meal prep series tailored to different dietary preferences.

Example: Influencers featuring your plant-based protein powder in a “Healthy Smoothie Series.”

3. Mental health and self-care campaigns

Partner with mental health advocates to promote your wellness apps, therapy services, or mindfulness products.
Create campaigns around stress management tips or burnout prevention strategies.
Support influencers in sharing personal mental health journeys to build authentic connections.

Example: A guided meditation series sponsored by your mental wellness platform.

4. Behind-the-scenes and Day-in-the-life content

Collaborate with influencers to create “Day in the Life” videos featuring your product as part of their wellness routine.
Offer behind-the-scenes insights into how your brand supports health and wellness.
Highlight influencer experiences with your brand at wellness events or product launches.

Example: A sponsored “Morning Routine” video showcasing your skincare line.

5. Myth-busting and educational content

Partner with medical professionals, nutritionists, or fitness experts to address common misconceptions.
Provide evidence-backed insights about your products or industry trends.
Create co-branded videos that explain complex health topics in a simple, engaging way.

Example: A doctor-led series debunking common nutrition myths featuring your wellness brand.

6. Product reviews and recommendations

Collaborate with influencers to provide honest, in-depth product reviews.
Encourage them to demonstrate how your product fits into their everyday routine.
Partner on comparison videos that showcase how your product stands out from competitors.

Example: “I Tested 5 Wellness Supplements — Here’s Why This One Stands Out” featuring your brand.

7. Motivational and inspirational content

Partner with influencers to share stories of personal growth and transformation.
Create campaigns that promote body positivity, self-care, and overall well-being.
Encourage influencers to inspire their followers through positive messaging that aligns with your brand values.

Example: A motivational video series featuring your fitness apparel line with the message “Progress Over Perfection.”

Conclusion

TikTok has become a powerful platform for health and wellness education, blending engaging content with expert insights. However, with the rapid spread of information, both credible and questionable, it’s essential to:

Prioritize credibility: Collaborate with verified professionals like doctors, dietitians, and licensed therapists who provide evidence-based advice. Influencers with recognized credentials will strengthen your brand’s authority.

Evaluate trends carefully: Just because a health trend goes viral doesn’t mean it’s reliable. Partner with influencers who are known for their critical thinking and commitment to promoting accurate information.

Promote responsible messaging: Encourage influencers to share transparent, educational content that aligns with your brand’s values and promotes consumer well-being.

Engage in thoughtful collaborations: Support influencer-led discussions that invite questions, share scientific evidence and encourage audiences to make informed health choices.

By building partnerships with credible health influencers, your brand can empower audiences with valuable knowledge while promoting responsible health narratives. In a space where influence can directly shape behaviors, businesses have the opportunity to make a positive impact, one campaign at a time.